Billboard on U.S. Highway 99 in California, 1937. Creator: Dorothea Lange

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Billboard on U.S. Highway 99 in California, 1937. Creator: Dorothea Lange

Billboard on U.S. Highway 99 in California. National advertising campaign sponsored by National Association of Manufacturers. [White family and pet on a car journey during the Great Depression, a period of high unemployment: World's Highest Standard of Living - There's no way like the American Way. The use of this panel donated by Foster and Kleiser Company']

Media ID 36202547

© Heritage Art/Heritage Images

Ac Cars Ltd Advert Advertisement Affluence Affluent Billboard California United States Of America Happiness Happy Hoarding Lifestyle Middle Class Migrating Migration Motorist Propaganda Sign Social Class United States Office Of War Information Wealth Wealthy

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